Acti-Dyne Survey Research
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WHY CHOOSE US? Research can be the most effective marketing tool in your arsenal. What makes research effective? Credibility, experience, understanding and insights into your customers, clients or constituants. To have confidence in research, you need someone with extensive experience and a proven track record. We've got that and more.

Having conducted marketing research the last 12 years for a multi-billion dollar corporation, we have gained insights into product and service research, high-tech and executive surveying, legal and political polling, and advertising testing.Credible proprietary research can yield information that puts you ahead of the competition.

At Acti-Dyne we pride ourselves in the area of data collection, and we focused on the creation of a highly trained and seasoned phone team to commit us to being a trusted, quality data collection enterprise.As a former buyer of primary research data, I know both the concern and value placed on the quality of data collection.
Services
Bruce has overall responsibility for Acti-Dyne financial and managerial operations.
He also provides client service for Advertising, Financial, Manufacturing, and Retail clients.
Bruce consults with clients on custom research, marketing and advertising planning.
He designs and analyzes surveys, moderates focus groups, and reports on studies.
He has 14 years experience in research and a total of 25 years in the marketing profession.
He graduated from Illinois State University in 1984.
Bruce's first jobs were in the sales and advertising side of marketing at a number of retail and service oriented businesses including Multi-Ad Services & Scan Corporation before attending college.
We learn about your needs, your concerns, your goals.
Years of research experience spanning business, products, services, and other situations gives us the ability to quickly understand what you're trying to achieve and define what information you need to discover.
WE KNOW HOW TO ASK THE RIGHT QUESTIONS.
We are able to craft questionnaires and processes unique to your issues that results in a true representation of relevant opinion.
WE UNDERSTAND PEOPLE.
We know who to ask, how to ask, when best to reach them and we find out what they really think.
Primary Research - Primary data are those collected for the project at hand.
When Acti-Dyne Survey Research uses its own phone group or website to collect data for a client it is engaging in primary research.
This is the main service offered at Acti-Dyne Survey Research.
Secondary Research - Commonly referred to as historical or data previously collected and assembled for some project other than the one at hand.
Secondary information can often be found in libraries, or available from the government such as the U.S. Census data, or even from past company files or research collected on other research projects.
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